Branding & Print Collaterals
Situated in the heart of Kuala Lumpur, 8 Conlay is an up and coming mixed-use celebrating style, substance and refined city living. It comprises two towers of branded serviced residences, a tower housing a five-star luxury hotel and hotel residences as well as a four-storey retail podium. The holistic quality of the development gave rise to the distinctive logo, which draws direct inspiration from the number ‘8’ and is a reference to the development’s actual address. Evocative of a continuous loop, self-sustaining and in perpetual motion, the monoline logomark is set against a rich, navy blue backdrop. Understatedly luxurious and contemporary, the logo design epitomises the elegant flair characteristic of the 8 Conlay brand.
Founded by international property developer, John Hitchcox, and legendary designer, Philippe Starck, YOO is a residential design company which enchances the way people live, love and play through original design.
Resonating with 8 Conlay’s vision to build functional and brilliantly design homes, 8 Conlay engaged YOO as the interior design brand partner for YOO8, its branded residences towers.
In designing the YOO8 logo, we had to find a way to fuse both YOO and 8 Conlay’s logo. We used the figure "8" monoline symbol and layered it 8 times, creating a multi-dimensional effect.
Note: YOO’s logo is provided by them.