Launch Event Invitation
With the brand partners and consultants flying in from different parts of the world and many important buyers in attendance, 8 Conlay’s official launch was a highly anticipated affair, to say the least. To play up the hype, we designed a spared-no-expense invitation card that accentuated the understated luxury personified by the development. Featuring a close-up scan of the beautiful marble tile used in the branded residence interiors, subtly seductive copy and hand-lettered copper ink, each card was contained within a custom-made envelope fabricated in 8 Conlay’s signature navy blue. A pronounced copper edge accorded the card a lavish feel, as did a beautifully designed coaster that also doubled as a location map to the launch venue.
Copywriter: Adele Chong