Branding & Copywriting
Forty Licks is an artisanal, locally handcrafted ice-cream brand using premium and fresh ingredients. Conceived with a generous dollop of humour, the quirky and colourful logomark is true to the brand’s fun and sprightly ethos. Tongue-in-cheek copy (“Lick-worthy, life-changing, mind-blowing, awe-inspiring, palate-teasing, handcrafted ice-cream. Forty Licks. Because one lick just isn’t enough.”) gives Forty Licks its delectable edge.