KSK CNY 2015
Thematic Graphics & Packaging
Presented to KSK’s employees, business partners, consultants, family and friends, these Chinese New Year gift packs take an aesthetic cue from Pop Art and modern chinoiserie to convey a lavish feeling of celebration. Utilising splashy colours such as gold, neon pink, bright red and turquoise, we contrasted the packaging’s vibrant palette with tidy graphics. This visual balance between flamboyance and restraint is also reflective of KSK as a bold, sophisticated brand that injects a sense of fun into everything it does.